Product Photography Setup: The Ultimate Guide to Product Staging
Table of Contents
Product staging is an integral part of the photography workflow. Whether you are photographing objects or people, various simple tricks can make your images professional and appealing. This post covers the importance of product staging and the perfect product photography ideas to perfect photography skills. Let's explore!
Why is product staging in photography important?
Better visualization
When potential buyers see products staged in a particular way, they can easily imagine them being a part of their own lives. This is beneficial when selling items online, because people cannot physically touch or examine the products before making a purchase.
Professional outlook
When you photograph your product against a clean backdrop, it removes unwanted distractions, and the focus immediately shifts to the item. This makes for an excellent portfolio that can help you land future jobs.
Aligns with customer's expectations
Most customers have a preconceived notion of how a product should look when photographed. They may expect the product to be placed against a white background or in the center of the frame. If you can create images that align with their expectations, they are more likely to purchase.
Helps with composition
Photographing your product using the rule of thirds and against a clean backdrop can help you compose a fantastic shot. You don't need to be a professional photographer to do this. It just takes some practice and patience!
Boosts sales
Studies show that professional product photography can increase your online sales by up to 40 percent. This is because people are more likely to buy products that look appealing.
Product photography ideas
Product selection
Not all products are created equal. Furthermore, some items are easier to photograph than others. For example, small objects like jewelry or watches can be placed on a white background without any issues. Oversized items like furniture or appliances may require more preparation and effort.
Product prepping
Before you start photographing your product, prep the item correctly. Proper product photography setup ensures you take great photos. When preparing the product, there are several things to consider. This includes its size, shape, color, weight, and texture.
Background
Product photography backdrops are an integral part of the staging process. It should be selected carefully to avoid any distractions and make the product the focal point of the image. A plain white background is often widely preferred for this purpose. However, you can also experiment with other colors and textures.
Lighting
Lighting is one of the essential product photography props in staging. Generally, lighting affects the look and feel of your images. A simple trick is to use a lightbox or a window to provide quality lighting while eliminating shadows or reflections from shiny surfaces. Keep in mind your lighting setup may require minor adjustments depending on the time of day and weather conditions.
Camera
The type of camera you intend to use matters a lot in product staging. A digital SLR camera with a macro lens is ideal for capturing close-ups and tiny details. If you don't have a DSLR, then consider using a point-and-shoot camera or your smartphone.
Editing software
Use editing software to enhance your photos and improve their overall quality. Software like PaintShop Pro is vital to adjust the brightness, contrast, and colors of your images.
Use PaintShop Pro to edit your photos
PaintShop Pro is an excellent photo-editing tool for creative product photography. Our versions of PaintShop Pro software have efficient features that allow you to modify the images to your satisfaction.
You can resize, crop, flip or rotate your images. Use the color adjustment tool to correct tones for consistency throughout the image. Visit our product page to learn more about the versions. Click the Buy now button on your preferred version to purchase it.
Conclusion
Product staging should not be an afterthought when you are photographing your products. If done correctly, it has the power to make or break your online sales. Use the product photography ideas mentioned above and edit with PaintShop Pro to create unique product photos, which can lead to more conversions.