Real Estate Photography: The Ultimate Guide to Pictures that Sell

With houses going on and off the market every other day, real estate photography is, and has always been, in demand. Currently, every agent is fighting to capture the homebuyer's attention using pictures that sell.

At first, shooting professional real estate photographs can seem hard. However, by applying the following tips, you will have your local real estate agents buzzing up your phone nonstop. So, if you are interested in learning about real estate photography, this guide from PaintShop Pro will equip you with some tips and tricks for your real estate photos.

What is real estate photography?

Real estate photography is the creation of photos meant to be used for a property listing that an agent is looking to sell on the housing market. Some people may be surprised to learn that people are taking up real estate photography as a profession. They may wonder, "Why in the world would someone spend so much of their time taking pictures of houses?"

The truth is that there is a very huge demand for real estate photography. While this genre of photography may appear simple, one needs to be skilled to take the perfect images.

Real estate photography tips

So, you have your photography gear ready and you have landed your first major gig. How do you make sure you produce the best possible results? The following are some of the real estate photography tips and tricks you may find helpful:

  1. Shoot wide

    Natural light and space are the top-selling factors in real estate. You can achieve this using photography by shooting wide. This is why many real estate photographers use wide lenses.

  2. Exposing to the right

    This is a complex technique that can take some time to hone. When this expertise is mastered, shooting to the right can make a living space appear bigger than it is. The technique allows the photographer to overexpose a room so that it looks more spacious.

  3. Shooting interiors

    An important factor to keep in mind when shooting interiors is to take advantage of the lighting. This allows the viewer's eye to follow through the room. For sufficient lighting, remember to turn on all the lights in the room when you are shooting.

  4. Using flash

    Flash is an incredible source of additional light for all photographers. Using flash in real estate helps you highlight important details in the room that would have otherwise been left hidden in the shadows.

  5. Shooting exteriors

    In today's real estate business, sales start online. An exterior photo is the first picture a prospective buyer will see. It is, therefore, very important to make sure that the image grabs the buyer's attention.

Use PaintShop Pro to edit your photos

Even with the best photography gear, the right settings, and the most outstanding skills, your real estate photos will not turn out perfectly. Poor lighting, harsh shadows, and too much color are just some of the things that you will want to do away with.  This is why photo editing is a crucial part of any real estate business.

If you want to get the perfect photos but don't know where to start, you do not need to worry, because PaintShop Pro has all the tools you need to edit and enhance your photography and create graphic designs easily and in the shortest amount of time.


In addition to applying all the above-mentioned strategies, having a portfolio website as a photographer is very important. It is an important tool to showcase your professionalism and expertise. Furthermore, a presentable portfolio website can serve as a marketing tool to draw in new clients and can also determine your real estate pricing.

Congratulations! You now have the most important tips you need to excel in your real estate photography journey. Good luck!

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